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Overview – Distribution

Table of contents

    What is Distribution?

    When you are done with the creation of your survey, the natural step is to publish the survey in order to collect answers. The distribution page is where you can create new sendouts and links for your survey in order to distribute to your respondents. You can also see existing sendouts here.

    Watch a short tutorial:

    Where do I find Distribution?

    To access the distribution menu for your survey there are two options:

    • You can access it from the Edit screen for your survey. From here, go to the page called Distribution that is available from the menu on the left hand side of the screen.
    • If you are in the See result or edit survey overview you can access the distribution menu by clicking Click here to view sendouts for this survey on the right side, under the options for that specific survey (marked with a red square on the screenshot below).

    Distribution shortcut

    What can I do in Distribution?

    The distribution menu shows the various methods available for publication of the survey. The most common methods are sending out the questionnaire via e-mail or creating a general link that can be published on your website or social media. You can combine multiple mailings for your survey e.g. distributing via e-mail, link and SMS for the same survey if you wish. The results will be recorded in the same report, regardless of which of these distribution methods you use. You do not need to create different surveys to reach respondents through different channels.

    The first time you enter the distribution page, it will be blank, as you have not created any mailing or links to the survey yet. On the top right, there is the possibility to use a test link on the survey to review and test the survey without registering any answers to it.
    Distribution page

    Different distribution channels

    E-mail sendout: When you have a set list of respondents that you want to reach, we recommend that you choose to send the survey via e-mail. It is easy to set up and perfect for sending automatic reminders to respondents who have not yet answered the survey. You can read more about it here.

    SMS sendout: When you have a set list of respondents that you want to reach by phone, we recommend sending the survey via an SMS sendout. It is easy to set up and perfect for sending automatic reminders to people who have not yet answered the survey. You can read more about it here.

    Survey link: This option can be used when you want to share your survey more generally. For example, any situation where you don’t necessarily know your potential respondents’ e-mail addresses or telephone numbers, the link can be used to publish the survey in an environment where it can be reached by a suitable target group e.g. on your website or via social media. You can read more here.

    Logins: If you do not have access to the respondents individual e-mail addresses or mobile phone numbers, logins will carry a lot of the same benefits as e-mail or SMS surveys. Logins will provide a username, password and survey ID that will allow them to respond to the survey. You will also be provided with individual links for each of the respondents should you need to input data into the survey from paper survey for example. You can read more here.

    Embedded question: This is useful for when you have one specific question that you want to embed in an e-mail or on a webpage. In order for the embed question functionality to work you will need a radio button question (an NPS question for example) and in order for the question to be compatible there needs to be images associated with the response alternatives. You will need images in order for all mail clients to be able to correctly display the question. You can read more here.

    Sendouts listed in distribution

    What comes next?

    When you have completed your creation of sendouts, links and reminders, you will be redirected to the overview page. Now you can see a list of all your sendouts.

    You have different information for each survey in this overview:


    If you have a sendout or link that is marked red or yellow, this means that your sendout is not yet ready to be sent.

    Red status: Your sendout has not been ordered. In order to activate it you will need to edit the sendout and go to Order to complete the sendout.

    Yellow status: Your sendout is ordered but the survey has not been activated. To do this you will need to go to the menu on the left hand side and click the Activation option.

    Green status: This means the sendout has been ordered and your survey is active. The sendout is scheduled and will be sent at the scheduled date and time. When the sendout has been sent it will be marked with a green tick


    Shows you whether this is an email sendout, a general link, social media, etc.


    This is the name you have given your respective sendout.

    Date and time

    Shows you on which day and at which time you have ordered the sendout.


    You can click on the little number and you will get back to the edit mode of your sendout. You can, for example, add more respondents.


    You can click on the little number and you will get a list of all the respondents that the survey was sent to. Here you can see the status of each respondent, e.g. if a sendout has failed.

    email sendout list

    A red triangle will indicate that this person has not received your sendout. Hover with your mouse over it for more information. The reason could be that the email address is faulty, that the respondent is on the blocklist (e.g. they might have unsubscribed from your list previously) or that the sendout is still in progress. In this case, wait a couple of minutes and try again.

    If you do not have any further additions or changes to sendouts, you can go to Home to create new surveys, or My Surveys to continue your work with an existing one.