Success Center



When to use?

Matrix should be used when you need to group questions that have the same answer option scale.

How to create?

To create a Matrix, you click the option in the menu on the left hand of the screen, it will be added as the last question at the bottom of the page you are currently editing. You will be given an option to specify the question with a description or heading. This field can of course be left blank.

To add questions to your matrix, click “Click to edit text” on the specific row you wish to add the question to.
To add more rows in your matrix press “Add Row”.
To add more columns in your matrix press “Add Column”.

To delete an added row or column, hold your cursor over the alternative and press the following icon:

Note: We advice not to delete an added row or column after the survey has been activated and started to receive answers since you may lose response data or cause data offset in your report.


How to customise?

Required: Click “Required” if you want the response of this question to be mandatory.
Double matrix: Click “Double matrix” to measure multiple survey question attributes side-by-side.
Ranking: Click Ranking” to enable the respondent to rank the matrix rows depending on, for example, how important they are or from best to worst.
Weight: Click “Weight” to provide you with the the possibility to weight the response alternatives. Weighting the response alternatives gives you the ability to draw different types of values in your report, for example an average value and the standard deviation of the answers.
Random order: Click Random order” if you want the matrix rows to be presented in a random order.

Add many: Will give you the possibility to add large quantities of response alternatives by copy and pasting them from an Excel list or text document. To use this, click “Add many” and then paste all response options to the textbox, with a line break between the options.


Matrix in respondent view:

Ranked matrix in respondent view:

Double matrix in respondent view: