When to use Respondent panels?
The “Respondent panels” option can be used when you, for example, want to conduct market research, brand awareness or for whatever reason need help with finding respondents for your survey. All you will need to do is submit a form with a request for a set amount of answers and provide your contact information and a Netigate representative will contact you for information. Some examples of when a respondent panel can prove useful:
- You are doing research into a target market.
- When you need to reach a specific target audience.
- Identify product or pricing opportunities.
- Gain insight about your customer demographics.
- Measure and test brand awareness.
What is a Respondent panel?
A respondent panel is a way to get answers to a survey from a specific target audience in order to get valuable data. The participants in a respondent panel could be anyone with a computer and internet connection, which means that a wide variety of backgrounds and geographical locations gives you an opportunity to reach very specific target groups. Respondent panels are delivered by external providers and you will get all answers displayed directly in your Netigate account.
Standard for all respondent panels are that you only pay for the answers you receive.
Netigate have agreements for cooperations with multiple panel providers worldwide in order to swiftly be able to deliver to your specific requests.
Why use a Respondent panel?
The reasons for using a respondent panel could be many. In many cases, Netigate is used to gain insight and understanding in what affects consumers in their choices of products and services (price, treatment and time for example). In case you do not have direct contact with your users/customers, a respondent panel is a really good approach to gain this knowledge.
Many companies chooses to do these projects on a regular basis, to a smaller target group. For example a weekly survey that is repeated for a set amount of time in order to create an understanding of how seasons and events can affect consumers. This type of survey are called Tracking surveys.
If you have questions about your target group or have any other thoughts or ideas about market research you are welcome to submit a request, or contact us directly at firstname.lastname@example.org and we will assist you.