Success Center


Step 2: Define goals and objectives

Done right, surveys can be an important source of information and a major factor in advancing progress for developing your company’s work with both employee and customer engagement. To acquire and analyse feedback is a powerful way to gain insights about your organisation through the eyes of your employees or customers.

To receive this feedback in a format that you can work with, we recommend you write a plan for your project.

  • What is the goal of your project?
  • What do you need to do to achieve that goal?

What are goals and objectives?

Goals are something that you wish to achieve long term. The goals of your surveys should collaborate with those of your organisation to make the impact of your decisions the most efficient.

Objectives are defined steps that can be easily measured and used as components to help you achieve the goals that you have set for your survey.

Why do I need goals and objectives?

In order to get the most out of your survey result it is important to slow down and think about what you want to say and achieve with your survey. To make sure that you get reliable results which you can take direct action on, it is very important to have a plan for your project.

Having a defined plan and strategy for your survey will make it much easier to stay organised which will lead to a more focused survey. The experience for your respondents will be much better if you focus the survey exclusively to questions that are directly related to the subject in order to keep the survey pertinent.

The questions you ask in your questionnaire should be relevant to the goal of your survey. If there are questions which are not relevant for reaching your goal, we recommend you skip them.

What do I need to think about?

In order to reach the goal there are a number of questions you will need to consider before you can start with the implementation of your survey. As an example, here are a few of the questions you will need answer to:

    • What do I need to know?
    • Who is going to answer the survey?
    • Are there any specific target groups or background information that I need to include?
    • How should I distribute the survey?